About

   I have always been fascinated by advertising campaigns and promotions. Even when I was younger I was affected by either TV commercials or billboard ads and as a result I would ask my parents to buy me certain products. However, I never thought that my career lay in advertising as I wanted to become a lawyer. But all of that changed once I started taking Business Management at Ryerson University. After the first semester I knew that marketing was my calling. I really enjoyed going to school and I looked forward to my classes. Ryerson University gave me a strong foundation of the marketing principles and strategies.
 
I believe that friendly competition is a great motivator and helps one achieve their goals.   
 
The reason behind the blog is to share my views and opinions with the readers about advertising approaches, good and bad campaign advertisements and everything in between. This blog is informational, I do not make any claims regarding any companies or businesses. I am simply expressing my view on various subjects.