Being a car lover and recently becoming an owner of a 3 series BMW I thought I’d share with you a small article about a new ad campaign promoting 3 Series Coupe. I hope you’ll find it entertaining as I did. It’s really amazing to see how far advertising has come since the “good old days”. We are bombarded with thousands of ads every day and in the most unusual places too.
Imagine this: You’re in a public restroom, tidying up in front of the mirror, and you notice a message (written in red lipstick, of course) that says, “I’ll make your heart pound,” or, “My body is absolutely stunning.” You’d want to learn more, right? BMW of Canada is hoping that men between the ages of 25 and 45 will agree, as the automaker will be launching a new ad campaign for the 3 Series Coupe using AddMirror technology that will display these risqué messages in public restroom mirrors across the country.
So, how does it work? As a patron approaches the mirror, motion detectors sense the person’s movement and displays a sequence of messages urging readers to send text messages for photos of the subject leaving the flirtatious notes. When BMW receives the text, a link is sent back, leading readers to a landing page with downloadable beauty shots of the 3 Series Coupe, under the headline, “We were made for each other.” Ooh la la!
The marketing campaign runs until May 16th in different venues throughout Toronto, Vancouver and Montreal.
Source: Autoblog. May 13th, 2010 by Steven J. Ewing